Happy Friday to everybody out there, hope your week has been scrumtrulesantly pleasant. The little invention that our fact is about today had it's fiftieth birthday yesterday, and changed the beer industry as well. The product I am talking about, is the aluminum can. Credit the fine people at Coors for inventing this packaging method that changed the shipping capabilities of the beer world forever. Ruben Hartmeister and Bill Coors were the two brains behind the creation of the aluminum can. Now, there were other metallic cans used before the introduction of the aluminum based type, but they were primarily made of tin and steel. There were multiple plates of tin that had to be soldered together, including a steel base, that was a hassle not only to make but also to dispose of afterwards. Coors was met with criticism by the United States Brewers Association, along with other beverage tycoons who didn't want to deal with the change it was going to bring. When Coors thought about it, he couldn't go against the fact that it was going to be cheaper to make, easier to recycle, cheaper to ship, and didn't leave a bad after taste. So if you happen to raise an aluminum can at some point this weekend, hold it a split second longer for the people who brought it to you fifty years ago.
Have a good weekend,
PROST
Friday, January 23, 2009
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